YOUKI wuxuu ka hortaa konkurrenka dhibaatada dunida adoo abuurnaya shoelace OEM kala duwan oo jiq ah oo xaqiijinaya in la qaado brand-kii streetwear. Waxaannu naga qaadanaynaa brand-kii streetwear si ay ula iibsan karraan shoelace-oyinkii loogula talagalay noocyada sneakers iyo karaarka ay siiyaan. Mar intii YOUKI, waxaanu mudahmarnaa shoelace yar oo noocyo iyo midab walba si ay go'aansadaan sneaker kasta. Sidaas darteed, marka la sameeyo shoelace yar, waxaan bilaabnayaa nooc, kadib waxaan horumariyay kolleksyonka shoelace yar oo isticmaalaya midhu xaqa badani ee nylon iyo cotton ee qaybta, waana kuwan shaqsi ah iyo jiq ah.