Sun hat

Aug 26, 2025

Wenling Hat Enterprises' "Cool" Products "Hotly" Enter Overseas Markets, with Orders Scheduled until October this Year

Recently, with the advent of the sweltering summer, the scorching sun has led to an export boom for "cooling" products, including sun hats. Ruohang Town, Wenling City, known as the "Hometown of Knitted Hats in China," has seen leading hat enterprises such as Shunpu, Mingshi, and Jiuwangma bustling since the beginning of summer. Almost all production lines in the workshops are in full operation, presenting a bustling production scene.

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In the sample exhibition hall of Wenling Mingshi Hat Industry Co., Ltd., Deputy General Manager Guan Jiajia introduced, "This hat made of ultra - light polyester material can sell 30,000 to 40,000 pieces a month." In the No. 1 workshop of Mingshi Hat Industry located in Xiazha Industrial Park, Ruohang Town, sewing machines are running at high speed, and fashionable and lovely hats are transformed from hat blanks into semi - finished products. In a nearby workshop, workers skillfully fold and pack finished sun - protection straw hats into boxes, and these products will eventually be exported to more than 10 countries and regions such as Europe, America, Japan, and Southeast Asia.

It is worth mentioning that last year, the hat - making industry was affected by the international market environment and encountered the first order - shrinking tide in more than a decade. Guan Jiajia frankly said, "We are a labor - intensive enterprise. If we do not carry out self - improvement and transformation, keep up with international trends, and carry out innovation and research and development, we will only be eliminated by the industry." Therefore, after market research, Mingshi Hat Industry targeted polyester materials. After two months of repeated trials, sample - making, and functional improvement, it finally successfully developed a fashionable sun hat. This product weighs only 80 to 100 grams per piece, has excellent touch comfort, and has the characteristics of not deforming when kneaded and folded at will, being easy to carry, and being waterproof. In addition, the product ingredients are made of recycled paper fiber materials, which conforms to the new trend of international green consumption. Once launched, this product has been well - received by the market, and overseas orders have continued to grow. Currently, orders have been scheduled until October this year.

Zhejiang Shunpu Arts and Crafts Co., Ltd., which owns the well - known Chinese trademark "Gaolong," is also extremely busy. Xu Danding, the manager of the enterprise's external liaison department, said that the enterprise has made great efforts in export trade. "Our enterprise has a professional design team that visits markets around the world every quarter, bringing back the latest fashion elements and market demands, and then conducts innovation and research and development and applies for patents to attract orders." Entering Shunpu Hat Enterprise, boxes labeled with English labels are being loaded onto trucks and will be sent to Europe and America. Xu Danding said that some customized styles launched by the enterprise are superior to similar domestic and foreign enterprises in terms of product innovation and cost - performance. Especially for sun hats, due to their lightness, portability, environmental friendliness, and affordability, the share in the enterprise's hundreds of hat orders has been increasing month by month. Currently, the order volume of the entire enterprise has also been scheduled until October this year.

At present, the business of large and small hat enterprises and hat - making processing points in Ruohang Town is gradually picking up. With the support of free trade agreement policies such as RCEP, overseas business has significantly increased, forming a certain international brand effect. Cai Shanghui, the director of the Development Service Office of Ruohang Town, said, "Since the beginning of this year, relying on the enterprise - assistance and hardship - relief service activities, we have focused on promoting hat enterprises to find their own ways out, seek new paths through scientific research, and strive for sales channels overseas. After more than a year of competition and catch - up, the international market development ability has been greatly improved. It is expected that the total output value of above - scale hat enterprises in the town this year will be about 130 million yuan, and everyone has full confidence in the future development of the enterprise."